Life’s Too Short For A C**p Wrap: Pizza Capers TVC

Life’s Too Short For A C**p Wrap: Pizza Capers TVC
SHARE
THIS



Australian gourmet pizza retailer Pizza Capers has branched into the wrap market, this week launching their new “Phat Boy Pizza Wrap” campaign on TV, cinema and digital media.

The “Phat Boy Pizza Wrap” is the latest product development in the highly competitive pizza industry and provides consumers with bigger, tastier, more filling wraps than many of their food service competitors.

Pizza Capers’ managing director, Sherree Halliwell, said the Phat Boy Pizza Wrap was created to access the growing lunch occasion, after research showed Australians are now eating take-out more at lunchtime than at dinner.

“New research from CREST into the Australian Quick Service Restaurant industry shows that in 2016 more Australians were eating takeout at lunch (43 per cent) as opposed to dinner (31 per cent), so for us it is about extending our menu to provide a tastier convenience option to consumers.”

“Australians love pizza and they love wraps, so we came up with the idea of combining the mouth-watering tastiness of a pizza with the convenience of a lunch wrap…and we think they’re pretty ‘phat’,” Halliwell said.

The new TVC once again features the brand’s Aussie larrikin, “Tracker Tracker”, introduced late last year to track the big chain pizza delivery drivers and replace ‘crappy’ pizzas with high quality, gourmet Pizza Capers pizzas.

Pizza Capers have again worked with production company and creative agency Boomshaka, who bring a dynamic Creative Director duo to the table; Guy Edmonds and Matt Zeremes known for their truly seasoned and insightful approach to story-telling for clients.

“For us, working with Pizza Capers is a perfect recipe. They want to make engaging funny content and are open to doing things differently. We want to do just the same. It’s about having a happy client with great content that doesn’t cost a billion dollars,” says Zeremes.

The Phat Boy Pizza Wrap is the first of its kind Australia wide. They are made using tortillas filled with classic pizza toppings and toasted in the pizza oven in 3 minutes. The result is a crispy flavour-packed hand size wrap sliced in two for ultimate on-the-go hand held convenience.

CREDITS

Client: Pizza Capers

Media Agency: Carat

Creative Agency: Boomshaka

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]