Life’s Too Short For A C**p Wrap: Pizza Capers TVC

Life’s Too Short For A C**p Wrap: Pizza Capers TVC

Australian gourmet pizza retailer Pizza Capers has branched into the wrap market, this week launching their new “Phat Boy Pizza Wrap” campaign on TV, cinema and digital media.

The “Phat Boy Pizza Wrap” is the latest product development in the highly competitive pizza industry and provides consumers with bigger, tastier, more filling wraps than many of their food service competitors.

Pizza Capers’ managing director, Sherree Halliwell, said the Phat Boy Pizza Wrap was created to access the growing lunch occasion, after research showed Australians are now eating take-out more at lunchtime than at dinner.

“New research from CREST into the Australian Quick Service Restaurant industry shows that in 2016 more Australians were eating takeout at lunch (43 per cent) as opposed to dinner (31 per cent), so for us it is about extending our menu to provide a tastier convenience option to consumers.”

“Australians love pizza and they love wraps, so we came up with the idea of combining the mouth-watering tastiness of a pizza with the convenience of a lunch wrap…and we think they’re pretty ‘phat’,” Halliwell said.

The new TVC once again features the brand’s Aussie larrikin, “Tracker Tracker”, introduced late last year to track the big chain pizza delivery drivers and replace ‘crappy’ pizzas with high quality, gourmet Pizza Capers pizzas.

Pizza Capers have again worked with production company and creative agency Boomshaka, who bring a dynamic Creative Director duo to the table; Guy Edmonds and Matt Zeremes known for their truly seasoned and insightful approach to story-telling for clients.

“For us, working with Pizza Capers is a perfect recipe. They want to make engaging funny content and are open to doing things differently. We want to do just the same. It’s about having a happy client with great content that doesn’t cost a billion dollars,” says Zeremes.

The Phat Boy Pizza Wrap is the first of its kind Australia wide. They are made using tortillas filled with classic pizza toppings and toasted in the pizza oven in 3 minutes. The result is a crispy flavour-packed hand size wrap sliced in two for ultimate on-the-go hand held convenience.

CREDITS

Client: Pizza Capers

Media Agency: Carat

Creative Agency: Boomshaka




Please login with linkedin to comment

Boomshaka Pizza Capers Skittles

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]