London Underground “Sugar Daddy” Campaign Labelled Chauvinistic

London Underground “Sugar Daddy” Campaign Labelled Chauvinistic

What is it with campaigns on the London Underground and causing a stir?

B&T Magazine
Posted by B&T Magazine

The latest is a poster campaign for up-market realtor Marsh & Parsons and plays on the idea of people as if they were houses (see more of the campaign at the end of this article). Clever enough, however, the ad below has generated a bit of a social media shitstorm.

The ad features an older gent and his much younger “girlfriend” in what is clearly a sugar daddy scenario. The accompanying caption reads: “A charming period property with a modern extension.”

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Some Londoners loved it, declaring it clever, while a lot more were quick to jump on the sexist bandwagon.

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Again, the spot is a series comparing people to houses and includes these clever iterations. Marsh & Parsons has a history of playing the funny card and have reported its campaigns are created by both males and females from its agency.

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