KFC Goes A Bit Arty In “Chase The Taste” Campaign From Ogilvy Sydney

KFC Goes A Bit Arty In “Chase The Taste” Campaign From Ogilvy Sydney

Ogilvy Sydney has launched its latest campaign for KFC, exploring the theme of customers who are prepared to travel far and wide to ‘Chase the Taste’ of its famous chicken.

B&T Magazine
Posted by B&T Magazine

The campaign will promote four separate product offerings along with the overarching ‘Chase the Taste’ creative theme, which incorporates Vance Joy’s track ‘Mess is mine’ throughout.

https://www.youtube.com/watch?v=AkFDmcy5eXQ

It will be executed across TV (FTA, Pay and VOD), digital, OOH and KFC social touch points. The first ‘Chase the Taste’ TVC will run as a 45 and 30-second thematic, followed by a 15-second retail spot advertising KFC’s new Zinger Family range.

https://www.youtube.com/watch?v=iQYK5kr79A8

The campaign will also run an execution advertising KFC’s $1 chips, billed as ‘Australia’s Best Tasting Chips’.

Based on insight that many customers crave the taste of KFC, the creative theme also reflects stories from fans which showed some will go any length to get to one of its restaurants.

Creative credits

Creative Agency – Ogilvy Sydney:

Creative Director: Shaun Branagan

Art Director: Wellison D’Assuncao

Copywriter: Scott Mortimer

Producer: Peter Hackforth

Senior Planner: Waqas Tahir

Account Director: Brad Ure

Senior Account Manager: Jessica Standfield

Production Company – One 20:

Director: Jason Wingrove

Producer: Alan Robinson

Post Production: The Editors

Client – KFC

Media – MediaCom