January Revenue Proves Out-of-Home A Summertime Winner

January Revenue Proves Out-of-Home A Summertime Winner

The Out-of-Home (OOH) industry reported a net media revenue of $53.6 million for the month of January, an increase of 11.6 per cent from the same month last year, which posted a net media revenue of $48.1 million.*

B&T Magazine
Posted by B&T Magazine

Digital Out-of-Home net media revenue makes up 42.5 per cent of total net media revenue, up from 33.9 per cent for the same period last year.

The OOH industry finished 2016 with a 15.8 per cent* increase, taking the industry’s net media revenue to a record high of $789.5 million, up from $682.1 million* in 2015.

Category figures January 2017**:

  • Roadside Billboards (over and under 25 square metres) $23.3 million
  • Roadside Other (street furniture, bus/tram externals, small format) $14.6 million
  • Transport (including airports) $8.4 million
  • Retail, Lifestyle and Other^ $7.3 million *

*The previous year’s figures have been adjusted to reflect changes in OMA membership to allow for direct comparisons in revenue year-on-year.

^ Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.

** Figures may not add to total due to rounding.