Inventor of the Pop-Up Ad Apologises

Inventor of the Pop-Up Ad Apologises

This story was originally published by

In an essay on The Atlantic, the inventor of the horrendously annoying pop-up ad Ethan Zuckerman has apologised for inflicting the code on us.




Ethan Zuckerman is sorry.

Zuckerman, who leads the Center for Civic Media at MIT, says he didn’t realize what he was bringing into the world when he wrote the code for the first pop-up ad more than 20 years ago.

He tells the story of how it happened in an exquisite essay about how the ad-based business model came to dominate the Internet—and why it really shouldn’t (and what we ought to do about it).

Read the full article via The Atlantic’s Adrienne Lafrance here.

Or check out Zuckerman’s full essay here.

Image via The Atlantic.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]