Integral Ad Science Acquires Video Analytics Expert Veenome

Integral Ad Science Acquires Video Analytics Expert Veenome
SHARE
THIS



Ad intelligence company, Integral Ad Science, has acquired Veenome, a service that analyses online videos for quality of content, brand safety, and viewability.

The acquisition continues Integral’s mission to innovate and invest in video as well as its overall solutions that enable the digital advertising industry to effectively buy and sell media.

Veenome’s technology indexes online video content at scale, providing advertisers and publishers with a portfolio of video intelligence. This intelligence, pertaining to the overall ‘in stream’ quality of the video content and other quality metrics such as ‘in banner vs. in stream’, audio status, auto-play, location of the player on a page, player size and contextual category, helps buyers and sellers determine the value and quality of the video placement.

The offering will be used to enhance Integral’s existing video solution that ensures video ads are viewable, fraud-free, in brand safe environments, on contextually relevant sites, and geographically targeted within range. Furthermore, in tandem with Integral’s commitment to evaluate media quality for programmatic clients, Integral will be able to leverage this new intelligence to identify, target, and value the most comprehensive and accurate video quality media in RTB.

“As brands rapidly embrace video advertising, the quality of video content, which impacts viewer engagement, has never been more important. It is imperative that brands be able to measure and affect better placement of their video advertising,” said Scott Knoll, CEO of Integral Ad Science. “Today’s acquisition of Veenome extends our leadership position, bringing our customers the industry’s most comprehensive video analytics solution, underpinned by cutting-edge technology and the largest, most experienced team to support it.”

“We are excited to join forces with Integral Ad Science, which has a proven track record of delivering game-changing products that drive the industry forward,” said Kevin Lenane, co-founder and CEO of Veenome. “We have spent years building Veenome’s services to be the most advanced at quantifying the quality of video, and our portfolio of products will make for a perfect integration with Integral’s world-class capabilities.”

The acquisition reaffirms Integral’s already significant investment in video. All Veenome employees will join Integral, and Integral plans to continue to hire top talent to further develop its product offering in this area.

 

Please login with linkedin to comment

Optus rafferty's garden

Latest News

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]