Global mobile advertising platform InMobi has announced the appointment of Paul Kent as commercial director for Australia and New Zealand and Tiffany Damm as Victorian sales manager.
Kent joins InMobi from cross-screen marketing technology company Appier, where he was its regional director, responsible for establishing key partnerships in Australia and New Zealand.
Based in Sydney, Kent has over 22 years of strategy and sales experience from a number of agencies and publishers, including MEC, Y&R, Fairfax and APN News & Media.
In his new role, Kent will lead the business strategy in Australia and NZ for InMobi’s product suite, including its programmatic buying platform, InMobi Exchange.
He will work closely with InMobi’s data and strategy teams, as well as oversee key partnerships with agencies, brands, publishers and third party companies, including InMobi’s key mobile measurement partners Integral Ad Science and Moat.
With over 23 years of sales experience, Damm joins InMobi from Yahoo7, where shw was group sales manager for over nine years.
Damm will be responsible for expanding InMobi’s relationships with new and current clients to deliver revenue and category growth in Victoria.
Jayesh Easwaramony, InMobi’s senior vice president and managing director for the Asia Pacific, Middle East and Africa, said: “Paul’s passion and strong strategic, commercial background and Tiffany’s sales acumen will continue to drive InMobi’s success as the number one mobile partner in the ANZ region.
“We are excited to have Paul and Tiffany join our sales leadership team as we continue to expand InMobi’s services across mobile.”
Commenting on his new role, Kent said: “What attracted me to inMobi was that the company offered a truly personalised mobile ad experience in brand-safe environments with incredibly high verified viewability – a highly coveted requirement by advertisers.
“With over 12 million unique users across 22,000 apps and premium publishers, InMobi has wealth of audience data that positions us well to move in a number of exciting directions in the future.”
Damm said: “Mobile is the future for engaging consumers, with a remarkable 69 per cent of Australians now using mobile whilst watching TV and 90 per cent using mobile during downtimes whilst waiting for something.
“I am thrilled to join InMobi and work with marketers to reach these highly-engaged audiences.”