Luxury kitchen appliance brand ILVE Australia has unveiled its new 360-degree integrated advertising and communications campaign which highlights the cooking passion of its customers.
The campaign concept centres on the company’s relationship with passionate cooking, their customers’ passionate relationship with their ILVE cookers, and what inspires them most with food and entertaining.
Daniel Bertuccio, ILVE Australia’s marketing manager, said: “We are celebrating the best qualities of the people who are and will be part of the ILVE brand experience.
“We coined the term ‘ILVENISTA’ – derived from the term ‘fashionista’ – to encapsulate the ideologies of our customers, who are the ultimate foodies – people who love to cook, love their families and friends and love their handmade ILVE appliances.”
The campaign will span print, online, digital, social media and PR.