IKEA Reimagines Instagram In The 1700s

IKEA Reimagines Instagram In The 1700s

IKEA’s latest spot re-imagines what life would have been like if Instagram was around back in the 17th century.

B&T Magazine
Posted by B&T Magazine

The ‘Let’s Relax’ spot was created and produced by Stockholm advertising agency ACNE and directed by Tompa & Rondo. IKEA’s aim is to encourage people to rediscover the simple joy of cooking, eating and being together; the spot ends with the words: “It’s a meal. Not a competition.”

https://youtu.be/2BXRGzjo1_Q

Johan Holmgren, creative director at Acne said in a statement. “We’ve arrived at a moment in time where the expectations we bring with us into the kitchen hold us back from what we might like to do. Not only expectations that others put upon us, but also those which we put upon ourselves when we believe that we have to present a ‘perfect’ image of ourselves online.”

CREDITS

CREATIVE AGENCY

CREATIVE DIRECTOR: Johan Holmgren, Morten Kjaer

COPYWRITER: Markus Bjurman

ART DIRECTOR: Cecilia Dufils

CREATIVE: Fredrik Preisler, Katie Copeland

EXECUTIVE PRODUCER: David Olsson

CREATIVE AGENCY: ACNE

PROJECT MANAGER: Mia Malmström

PRODUCERS: Fredrik Skoglund

HEAD OF PLANNING: Morten Lundholm

FINISHED ARTIST: Oliver Juan

PRODUCTION COMPANY

PRODUCTION COMPANY: ACNE

DOP: Anders Jedenfors

DIRECTOR: Anders Tompa & Rondo