The Out of Home (OOH) industry has today announced full-year revenue results, including category breakdowns for 2018.
It marks the start of a change in how the Outdoor Media Association (OMA) reports OOH revenue, due to recent changes in ownership which may trigger compliance issues for the OMA’s ASX-listed members.
The OOH industry saw a total increase of 10.8 per cent on net media revenue in 2018, with growth noted across multiple categories.
In quarter four 2018, roadside billboards (over and under 25 square metres) grossed $107.3 million, as opposed to $97.5 million in quarter four 2017.
For the year, roadside billboards netted $376.3 million in 2018, an increase of almost $44 million from the year prior ($332.6 million).
There were also significant gains in roadside other, classified as street furniture, bus/tram externals and small format, with quarter four 2018 managing $79.5 million ($70.5 million quarter four 2017) to bring the 2018 total to $256.9 million ($237.4 million in 2017).
The transport category, which includes airports, netted $50.1 million in quarter four 2018 ($43.4 million quarter four 2017), and $159.4 million total for 2018 ($134.9 million total 2017).
As previously reported, net media revenue for 2018 increased to $927.2 million, up from $837.1 million for 2017.
Quarter four 2018 saw an increase of 9.8 per cent on net media revenue year-on-year, posting $277.5 million, up from $252.8 million for quarter four 2017.
Digital OOH (DOOH) revenue accounts for 52.3 per cent of total net media revenue year-to-date, an increase over the recorded 47.3 per cent for the same period last year.