Does Adland Have A Trust Issue? Take B&T’s All-Revealing Trust Survey And Find Out!

Does Adland Have A Trust Issue? Take B&T’s All-Revealing Trust Survey And Find Out!
SHARE
THIS



In adland it’s hard to understate the importance of trust. For those who’ve got the cred it can be the difference between unbridled success and being trapped in adland’s doldrums.

And given we’re right in the thick of the age of fake news and media bashing, B&T figured it was time to find our what you really think of the current state of play. So, we’ve put together this handy little questionnaire to gauge the trustworthiness and unabashed dodginess of all sectors of the industry. But we need your help, dear readers.

Take B&T’s Media Trust Survey here and help us shine a light on the most and least trusted entities in Australia’s media landscape.

It’ll take you barely three minutes to complete and all answers are strictly anonymous. We don’t need your name, company or any data (unlike some other media organs, who shall remain nameless, for now).

All we ask for is your honest feedback. The results will be published in a comprehensive feature in B&T’s next print issue and online thereafter.

 

Please login with linkedin to comment

Adland Media trust

Latest News

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne
  • Advertising
  • Campaigns

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne

Drummond Golf has launched its first brand campaign via J. Walter Thompson Melbourne.  The campaign speaks to golf lovers of all ages and skill levels about the benefits and frustrations of the game. Reinforcing that no-one understands and loves the game quite like Drummond Golf. Drummond Golf marketing director Ravi Abeyaratne said: “Our business and franchisees were […]

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman
  • Marketing
  • Media

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman

Brands have been advised to sharpen their plans for podcasts in the media mix, as audiences and creativity continue to explode in Australia and abroad. Speaking at Mamamia’s Podcasts Unplugged event in Sydney last Wednesday, chief creative officer Mia Freedman said not every brand needs a podcast, “but every brand does need a podcast strategy”. “We’ve […]

Clems Sydney Unveils Festive Spot For HP
  • Campaigns

Clems Sydney Unveils Festive Spot For HP

Get set to get all festivey with this fun Christmas spot. Or, alternatively, get drunk on eggnog. We don't mind.

by B&T Magazine

B&T Magazine
Content Agency Storyation Grows In New Zealand
  • Media

Content Agency Storyation Grows In New Zealand

Award-winning content agency Storyation has grown its presence in the New Zealand market appointing Amanda Clarke (main photo) as partnerships manager. Co-founded by former Metro magazine editor Lauren Quaintance, the Australian-based agency has been working with Tourism New Zealand’s Premium and PR teams for more than four years. Based in Auckland, Clarke spent nearly a […]