In adland it’s hard to understate the importance of trust. For those who’ve got the cred it can be the difference between unbridled success and being trapped in adland’s doldrums.
And given we’re right in the thick of the age of fake news and media bashing, B&T figured it was time to find our what you really think of the current state of play. So, we’ve put together this handy little questionnaire to gauge the trustworthiness and unabashed dodginess of all sectors of the industry. But we need your help, dear readers.
Take B&T’s Media Trust Survey here and help us shine a light on the most and least trusted entities in Australia’s media landscape.
It’ll take you barely three minutes to complete and all answers are strictly anonymous. We don’t need your name, company or any data (unlike some other media organs, who shall remain nameless, for now).
All we ask for is your honest feedback. The results will be published in a comprehensive feature in B&T’s next print issue and online thereafter.