Former Mojo Creative Philip Taffs Releases First Novel

Former Mojo Creative Philip Taffs Releases First Novel
SHARE
THIS



Author Philip Taffs, formerly a senior copy writer at agency Mojo, has released his first novel The Evil Inside.

Described as The Shining meets American Psycho, the psychological horror is set in New York and centres on an Australian protagonist who works in the advertising industry.

Published by Hachette Australia, the book follows the journey of Australian advertising creative Guy Russell who on 31 December 1999 arrives in New York along with his fragile wife and their young son. A painful tragedy has led them to swap Melbourne for Manhattan and seek a fresh start. With a new job secured at a thriving midtown agency, Guy feels that now is the time to lay his troubles to rest. Yet something won’t let him.

The inspiration for the book came from an unlikely source. Taffs said: “A psychic – who had no idea I was a writer – told me 17 years ago that I’d write and publish ‘a Stephen King-type book and go and live in America’. I did unexpectedly go to America to work and live.”

The Evil Inside

When asked why so many people from the advertising industry end up having a crack at writing books, Taffs said: “Advertising men and women on a daily basis learn to write to deadlines, suffer endless rejection, invariably get sent back to the drawing board and are often asked to reimagine things. So they have extra resilience and are far less sensitive than writers who perhaps haven’t done it as a day job before.”

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]