February Revenue Proves Outdoor Flame Still Burning Bright

February Revenue Proves Outdoor Flame Still Burning Bright

The Out-of-Home (OOH) industry today reported a net revenue of $58.3 million for the month of February, an increase of 20.5 per cent from the same month last year, which posted a net revenue of $48.4 million.*

Digital Out-of-Home (DOOH) for February makes up 33.5 per cent of total revenue, up from 19.1 per cent for the same period last year.

Year-to-date revenue has increased by 17.1 per cent, tracking at $106.9 million, up from $91.2 million* for the same time last year.

Category figures February 2016:

  • Roadside Billboards (over and under 25 square metres)
$20.6 million
  • Roadside Other (street furniture, taxis, bus/tram externals,
    small format)
$18.5 million
  • Transport (including airports)
$10.8 million
  • Retail, Lifestyle and Other^
$8.3 million

 

* 2014 figures have been adjusted to reflect changes in OMA membership, as well as a minor adjustment due to over-reporting.
^This rapidly growing category reports shopping centre panels, as well as all place-based digital inventory including office media – covering inventory in lifts and office buildings, cafe panels, and digital screens in doctors surgeries and medical centres.
**Figures may not add to total due to rounding.