Facebook Posts 53% Jump In Ad Revenue

Facebook Posts 53% Jump In Ad Revenue

Facebook continues to drive home revenue thanks to mobile advertising, with the social media giant recording significant growth during the final quarter of 2016.

According to Facebook’s fourth-quarter results, advertising revenue was up a whopping 53 per cent to US$8.63 billion, with mobile advertising accounting for 84 per cent of all ad revenue – up 5 per cent on the previous corresponding period in 2015.

The massive boost in ad revenue drove Facebook’s total revenue for the last quarter of 2016 up 51 per cent to US$8.81 billion.

Facebook also released its full-year results for 2016, which showed a 57 per cent lift in ad revenue to US$26.89 billion, while total revenue grew 54 per cent to US$27.64 billion.

Facebook founder and CEO Mark Zuckerberg said in a statement that while business did well in 2016, the company has “a lot of work ahead”.

The results come after a new report found that social platforms such as Facebook generate most of their ad revenue from native advertising, and will continue to dominate overall native ad spending through 2021 – particularly native video ads.

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]