If you ever needed confirmation that Facebook and Google were soaking up all ad dollars in bucket loads then a new report by market research firm eMarketer will confirm just that.
According to the study, the two tech behemoths are set to snare $US106 billion ($A138 billion) in ad revenues in 2017 or a staggering 46.4 per cent of advertisers’ total global digital ad spend for the year.
And Google will be the clear winner, set to rake in an estimated $US72.69 billion this year; while Facebook will claim $US33.76 billion.
The figures come in the wake of the current controversy surrounding advertisers’ creative ending up on (the Google-owned) YouTube extremist sites.
According to eMarketer, its the duo’s dominance in mobile and video that’s bringing them the swags of ad dollars.
Shelleen Shum, a senior forecasting analyst at eMarketer, said: “This year, Facebook and Google will once again emerge as the global leaders in digital advertising, scooping up almost half of worldwide digital ad money, tapping on continued strength in mobile and video advertising.
“Facebook and Google’s dominance in mobile advertising remains intact as they take up over half of worldwide mobile ad revenues throughout the forecast period.”
And things will only get better for Zuckerberg, Page and Brin. Advertisers’ spend on digital formats globally will increase by 17.4 percent to $US583.91 billion, or 38.3 per cent of all ad budgets, the eMarketer report stated.