At the beginning of the year, DON Smallgoods set out to find a new face for their brand; and ended up with over 1,000. The search for ‘The Australian Dons’ turned up interesting Dons, Donnas and Don Domingos in every corner of the country.
And the lucky few have been chosen to appear in phase two of the campaign.
“We wanted to see how real Australians are coming together to share DON – right now. To bring to life the simple connections Australia’s iconic Smallgoods brand has become such a big part of. Our first wave of Dons sharing their favourite Don moments is great place to start,” said Cathy Bertoncello, Marketing Director, DON Smallgoods.
“I really had no idea that there were so many Dons out there. And that so many of those would put themselves forward in the hope of achieving meat-related fame and glory. Thank-you, Dons,” said Glen Dickson, Creative Director, DDB Melbourne.
The work will run across TV, Digital and OOH.