DDB Grad program 2015 kicks off with ‘Big Hit, Little TV’

DDB Grad program 2015 kicks off with ‘Big Hit, Little TV’
SHARE
THIS



Now in its 16th year, the DDB Group Australia Grad Program helps successful candidates secure full time positions with the agency.

This year’s theme, ‘Big Hit, Little TV’, is inspired by the ongoing need to stand out in a cluttered market, an increasing challenge faced by clients on a daily basis. The group is looking for grads to demonstrate that they have a keen understanding of current media and how to create opportunities for themselves within this landscape.

Chief creative officer DDB Sydney, Toby Talbot said: “DDB Group is in a unique position to not only influence, but shape popular culture through our incredible client roster and sheer media presence in peoples’ lives. With that responsibility comes an obligation, I believe, for us not to be predictable but instead help consumers reappraise and at best fall in love with our brands. Sometimes in only 30 seconds. For me, that’s what ‘Big hit, little TV’ is all about. Not an easy brief. But then we don’t need lots of grads, just the very best. “

Investing in the next generation of industry talent is a key a priority for newly appointed CEO Andrew Little who, along with the entire network, is passionately involved in the Grad program development and candidate selection.

“The Grad program continues to be a huge success with many of our leading talent starting out as Grads, including our former CEO and newly appointed CEO of New York, Chris Brown. It provides an opportunity to get a foothold in an industry that is infamous for its difficultly in gaining experience when starting out. Being provided an opportunity with such a network as DDB is invaluable,” said Little.

Last year there were 150 applicants with seven being offered positions, including Stephanie Cusack, a business coordinator on the Telstra team. Cusack said: “I wanted to work in a creative industry and a grad program was a great opportunity to learn the ropes from some of the sharpest minds in the business.”

“DDB invest a lot of time and effort training their grads and employing them on permanent contracts – the variety of prestigious clients was also a drawcard,” she added.

This year, applicants are required to create 30 sec of amazing content that will make them a big hit on DDB’s online channel, Little TV. For entry, last year’s grad James Pope, a business coordinator on the McDonald’s team has this advice: “When applying and on interview day, grasp what is unusual and extraordinary about you and turn up the volume – make a clearly defined brand for yourself. On the day, it’s like a heightened performance version of yourself, but it has to be grounded in truth and authenticity.”

Entry is open from September 1st and all applications must be received by 5pm September 30th 2014.

Please login with linkedin to comment

Latest News

NSW Government Changes Up Its Media Planning & Buying With New Agency Roster
  • Advertising
  • Media

NSW Government Changes Up Its Media Planning & Buying With New Agency Roster

The NSW government is taking a fresh approach to its media planning and buying, creating a roster of agencies to handle each of its departments. Originally, the set-up was the one master media contract (held by UM), which a number of agencies would work on (those being Zenith, Blue 449, OMD and MediaCom). However, an […]

by B&T Magazine

B&T Magazine
How To design An Engaging Presentation, Like A Designer!
  • Opinion

How To design An Engaging Presentation, Like A Designer!

In this guest post, founder and CEO of Presentation Studio Emma Bannister (pictured below), gives you the tips to take any presentation from snore-fest to certain sale… Putting together an engaging and compelling presentation is as simple as that statement says. When you combine clear and compelling content with beautiful visual designs then people will […]

Opinion

by B&T Magazine

B&T Magazine
Revealed: The Most In-Demand IT Jobs
  • Technology

Revealed: The Most In-Demand IT Jobs

IT jobs routinely rank near the very top of US job site CareerCast.com’s annual Jobs Rated report (read it here), and in its new report, CareerCast ranks the Best Jobs in IT of 2017, with information security analyst, software engineer and computer Systems Analyst topping the list. Great opportunities in IT exist across a variety of […]

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]

Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion

Why Consumer Brands Are Failing Aussie Mums

Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.

Opinion

by B&T Magazine

B&T Magazine
Network Ten Creditors Approve CBS Deal
  • Media

Network Ten Creditors Approve CBS Deal

It seems the fight for Ten between CBS and media moguls Lachlan Murdoch and Bruce Gordon may finally be over.

by B&T Magazine

B&T Magazine
MKTG Signs Exclusive Commercial Partnership With PlayersVoice
  • Marketing
  • Media

MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing. The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver […]

Domo Introduces New Data Security Software Solution
  • Marketing
  • Technology

Domo Introduces New Data Security Software Solution

Domo has announced it has introduced new cloud security technology for its Bring Your Own Key (BYOK) software, which includes unique capabilities like rolling generation of data encryption keys and a built-in kill switch. Domo BYOK is the first BYOK enterprise software solution for cloud analytics and business intelligence, and builds on the company’s existing security, compliance and […]

Shopper Media Group Grows Sydney & Melbourne Sales Teams
  • Advertising
  • Marketing
  • Media

Shopper Media Group Grows Sydney & Melbourne Sales Teams

Shopper Media Group (SMG) has continued to grow its Sydney and Melbourne sales teams to keep up with the demand for Smartlite Panels for shopping centres. Ashley Munro joins SMG as group sales manager for Sydney, having previously worked in a similar role at NOVA Entertainment. Laura Mason has been appointed as SMG’s business manager […]

RIO DE JANEIRO, BRAZIL - AUGUST 14:  Usain Bolt of Jamaica competes in the Men's 100 meter semifinal on Day 9 of the Rio 2016 Olympic Games at the Olympic Stadium on August 14, 2016 in Rio de Janeiro, Brazil.  (Photo by Cameron Spencer/Getty Images)
  • Advertising
  • Media

Olympics, Census Prove Tough Hurdles For Media Agencies: SMI

Australia’s media agency market has experienced another tough month in August, according to the latest data by Standard Media Index (SMI). SMI noted the softer demand this time around was primarily due to the Rio Olympics and Census providing abnormal bookings last year, resulting in demand for August 2017 so far being back 12.1 per […]

The Monkeys Takes Over From M&C Saatchi On NRMA’s Creative Account
  • Advertising

The Monkeys Takes Over From M&C Saatchi On NRMA’s Creative Account

Accenture-owned agency The Monkeys has bolstered its client ranks, having been chosen to handle the creative for the NRMA. The Monkeys CEO Paul Green confirmed to B&T that the agency had been appointed to the NRMA account by parent company IAG, which also includes brands CGU and Swann Insurance. M&C Saatchi was the incumbent creative […]

by B&T Magazine

B&T Magazine
A waitress carries beer mugs in the Hofbraeuhaus tent after the opening of the famous Bavarian
  • Marketing

Study: Why No Or Low Alcohol Beers Are Fast Becoming Drinking’s “New Cool”

New research from global market intelligence agency Mintel reveals that over a quarter of consumers in France (28 per cent) and Germany (27 per cent ) agree that low (under 3.5 per cent) or no alcohol beer tastes just as good as full-strength beer. And while younger consumers may have been the most enthusiastic drinkers in previous generations, […]

Engine Group Encourages Queenslanders To ‘Go Local’ In New TVC For State Govt
  • Advertising
  • Campaigns

Engine Group Encourages Queenslanders To ‘Go Local’ In New TVC For State Govt

Brisbane creative agency Engine Group has launched an integrated campaign for the Queensland government promoting the benefits of buying locally and supporting local small businesses. The ‘Go Local, Grow Local’ social marketing campaign celebrates small businesses across Queensland and highlights that small businesses are the lifeblood to growth in local communities. Central to the new […]

Sam Weir, Editor - The Advertiser & AdelaideNow 
 Editorial 
 
 Picture: Turner Matt
  • Media

News Corp Appoints New Editor For The Courier-Mail

News Corp Australia has announced the appointment of Sam Weir (pictured above) as editor of Queensland’s The Courier-Mail. Weir is one of Australia’s most accomplished editors, having edited the Perth Sunday Times and for the last four-and-a-half years, The Advertiser in Adelaide. News Corp Australasia executive chairman Michael Miller said: “I am delighted Sam has […]

Is This The Creepiest Ice-Cream Ad Ever?
  • Campaigns

Is This The Creepiest Ice-Cream Ad Ever?

Look, a terrifying ice-cream ad! And by "terrifying" we really mean Tony Abbott in his sluggos kind of "terrifying".

by B&T Magazine

B&T Magazine
Creatives, Step Up To The CX Plate!
  • Marketing
  • Opinion

Creatives, Step Up To The CX Plate!

Aussie creatives urged to step up to the CX plate! That's the Adobe boss saying it; like B&T would never say try harder.

Opinion

by B&T Magazine

B&T Magazine