Dating site eHarmony has unveiled the final ad in its four-part TVC campaign – ‘Mr. Workaholic – from creative agency Kalido.
The campaign, which launched in February with the ‘Mr Awkward’ commercial, captures the perils of bad dates as a result of being poorly matched, and introduces eHarmony’s new creative platform – Better matches, better dates.
“The campaign captures the frustrations that come with being poorly matched, and shows how eHarmony’s compatibility-based matching leads to better quality dates,” says Lynsey Tomkinson, senior marketing manager at eHarmony.
‘Mr. Workaholic’ shows a single woman on a first date with a man who would rather talk on his mobile than to her. Fortunately, her eHarmony date is more successful.
“Mr. Awkward is available in 30 and 15 second TVCs airing on television and online.
- Client: eHarmony Australia
- Creative agency: Kalido (previously TASK2)
- Production: In The Thicket
- Director: Leigh Richards
- Producer: Annette Morris