Australian Formula 1 driver for Red Bull Racing Daniel Ricciardo will swap his carsales branding for that of the company’s Mexican subsidiary for the 27-29 October Mexico City F1 Grand Prix. For the first time, Ricciardo’s helmet will feature the logo of Mexico’s leading auto website soloautos.mx.
Ricciardo is the global brand ambassador for carsales, an Australian based technology company that owns market leading automotive sites in countries around the world, including Brazil, Argentina, Colombia, Chile, South Korea, Thailand, Malaysia, Indonesia. Ricciardo has been working with the brand to help inspire car buyers and sellers through his own personal love of driving, and support the overall brand strategy which is focused on helping customers around the world buy & sell a car with ease & confidence.
carsales chief marketing officer, Kellie Cordner, says the alignment with Ricciardo is something carsales is very proud to have established and has worked extremely well for the company.
“Daniel’s campaign for soloautos makes perfect sense for us and works on many levels,” said Cordner. “Daniel has been a terrific global ambassador for carsales throughout the year and now our Mexican customers are able to benefit”.
soloautos is Mexico’s leading automotive portal and has a strong reputation across the country as the safest website to buy and sell a car. The company is renowned as having an unwavering commitment to customer service and the newly designed website gives users an unrivalled experience in Mexico. While Ricciardo is in Mexico City he will be meeting many of soloautos’ key customers to give them a money can’t buy experience.
“Daniel’s strong performances this season and many podium finishes have helped raise the profile of carsales both in Australia and globally. We have had strong engagement from customers in Australia and in our Latin American businesses,” added Cordner.
Jose Antonio Ramirez, CEO and founder of soloautos.mx, said the opportunity to have Ricciardo as the soloautos ambassador the race was one an amazing milestone for the business.
To have one of the fastest and best liked F1 drivers in the world as our ambassador is a fantastic endorsement for our business. Daniel is a leader in his industry as we are in ours, so we see it as a fantastic relationship. We are on an amazing journey as we continue to improve the online car buying and selling experience for all of Mexico.” said Ramirez.
Ricciardo will be sporting the soloautos logo on the chin position of his driving helmet during the race. His new one-off helmet will be unveiled at the race. Ricciardo will also feature in an outdoor and digital campaign across Mexico.