A clever out-of-home campaign by Amnesty International has turned a Copenhagen bus into war-torn Aleppo!
The wrap around on the city bus comes with the tag “This is everyday life in Aleppo” and is designed to show people in the Danish city the ravages of war and to have sympathy for Syrian refugees.
The ad was designed by agency Robert/Boisen & Like-minded.
Commenting on the ad, Amnesty’s Claus Juul said: “Everyone has the right to safety – also refugees. It can be difficult to imagine what it is like to be human in a city, where one daily fears for one’s own and loved ones lives.
“Therefore, we have brought the everyday life of Aleppo to Copenhagen’s summer cityscape, so we, Danes, have the opportunity to face Syria’s brutal conflict.”