Coca-Cola is celebrating the 100th birthday of the iconic Contour bottle, a design that has cemented itself as a global pop culture icon and loved by millions around the world.
Patented in 1915, the Coca-Cola bottle was created following a brief that called for “a design so distinctive that it could be recognised by touch alone and so unique that it could be identified when shattered on the ground.”
The Contour bottle has rubbed shoulders with the likes of Marilyn Munroe, Elvis Presley and Ray Charles, become a muse to artists and designers such as Andy Warhol, Norman Rockwell and Dolce & Gabbana, and made its way onto the silver screen in Strictly Ballroom and The Coca-Cola Kid.
Coca-Cola South Pacific Group marketing manager, Dianne Everett, said: “Today is a true milestone birthday forCoca-Cola. One hundred years ago, a design was created that would go on to become a global icon. It’s a truly special thing to think that although Coca-Cola as a brand has changed and reinvented itself over the years, this design icon has remained the same. Here in Australia, we’re delighted to finally mark the actual 100th birthday of the Contour bottle after a wonderful year of exciting celebrations.”
The 100th birthday also marks the end of a yearlong major Australian campaign titled ‘Pop Art’, which drew from globally developed creative of the Contour bottle to visually transform the brand giving it a new modern look.