The Christmas Ad Of 2016 Turns Into Social Media Nightmare

The Christmas Ad Of 2016 Turns Into Social Media Nightmare
SHARE
THIS



UK supermarket chain Sainsbury’s has released arguably the best Christmas ad of the year, however, it’s infuriated the retailer’s staff who argue they’re forced to work long hours and don’t get to see their families – the premise behind the ad.

Check out the offending, but brilliantly animated spot, below:

The ad plays on the tradition of animated Christmas cartoons and is all set to a delightful little jingle. It follows family-man Dave who, coincidentally, works in a toy factory. However, Dave’s so busy in the lead up to Christmas, he feels he’s neglecting his family and so he decides to clone himself. The clones do all the work and Dave does Christmas with the kids.

All nice enough, but now Sainsbury’s employees and their families are complaining the ad smacks of hypocrisy as they’re forced to work long hours over the festive period, including Christmas Eve and Boxing Day.

Screen Shot 2016-11-18 at 9.35.45 am

And the complaints could not be more timely, with a recent petition in the UK – that’s garnered over 200,000 signatures – calling on Parliament to ban Boxing Day trading so retail workers can spend more time with their loved ones.

A spokesperson for Sainsbury’s told the UK’s Metro.co.uk: “We’re really proud that at Christmas we will do a great job of serving our customers wherever and whenever they want us to.

“This is at the heart of what we are about as a big retailer, particularly at the busiest time of year when our customers rely on us to help them celebrate with everything they need.

‘We also know that this is an important time of year for our colleagues, and we do everything we can to accommodate individual requests to help them have the time off that they ask for.”

 

 

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.