Cannes Lions Confirms Entry Numbers For 2017 Awards

Cannes Lions Confirms Entry Numbers For 2017 Awards
SHARE
THIS



Cannes Lions has announced final details of the work entered for the 2017 festival, with a total of 41,170 entries received across 24 Lions.

The nascent trend of clients entering work directly continues to grow strongly across all Lions, and is up 69 per cent year on year.

Entries associated with Lions Health, (Health & Wellness and Pharma), now in its fourth year, were up 9 per cent on last year, as this specialist area of the festival builds a loyal and growing following.

Creative Effectiveness, the only global award linking award-winning creative work with business driving results, is up 59 per cent on 2016.

Jose Papa, managing director of Cannes Lions, said: “The interest around the Creative Effectiveness Lion is very exciting.

“Not only does it chime with the festival’s campaign for creativity as a positive force for business, but the work that wins here equips clients everywhere with the guidance and reassurance they need as they seek to become more ambitious creatively.”

It’s also a strong growth year for work submitted into Glass: The Lion for Change, up 31 per cent on last year.

Since the Glass Lion launched in 2015, all entry fees have been donated to high-profile organisations tackling gender inequality across the world, and the festival has raised more than €290,000 to date.

Lions representing traditional channels, such as Outdoor and Print & Publishing, have experienced a decline in entry numbers, mirroring the changing shape of the communications landscape, accounting for the vast majority (80 per cent) of the difference from 2016 entry numbers.

Reflecting the international nature of the festival, there was a notable shift in the increase in work from the UAE, China and the LATAM region, and a resurgence of submissions from Brazil after several years of reduced participation offsetting slightly lower entry numbers from the UK and other Western European countries.

Digital Craft and the Entertainment Lion for Music, both launched in 2016, report lower entry numbers in their second year, following an established pattern for new Lions before they enter a period of sustained and steady growth.

Simon Cook, director of awards for Cannes Lions, said: “We have continued in 2017 to see the key trends across the Lions continue from previous years, with strong growth in categories that have been a focal point for the industry over the last 12 months.

“Individual Lions can see ebbs and flows, but over time we have learnt it is always best to take a long-term view as the broad trends have not really changed. The Radio Lions are just one example of that – a drop last year of 11 per cent prompted commentary about a decline in the sector, but this year we’ve seen an increase of 5 per cent.”

“At the award shows last year, we watched creative comms and campaigns sitting very comfortably alongside a rich mix of emerging, new forms of creativity, which was a clear demonstration of how creative companies were beginning to embrace and adopt a wider creative palette.

“It’s an exciting time and we expect to see a natural progression of this on stage at the festival this year.”

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine