Heritage small-goods brand Plumrose has been absent from Australian TV screens for years until, this past September, when the Dutch-owned brand launched a campaign for their canned hotdogs.
Supported with content on social, the campaign created by Melbourne agency, Two Tractors, centered around ‘Davo’, a builder with a strong sense of humour (if not a strong work ethic). The campaign successfully reintroduced Plumrose to Australian consumers.
Plumrose now launches a follow up TVC for Plumrose canned leg ham.
Again written and produced by Two Tractors, the latest TVC continues to follow Davo and his obsession with canned small-goods. Two Tractors Creative Director, Andy Gaunt, points out the link they’re working to create between the character and the brand. He said: “We saw in ‘Davo’ a memorable character and, from the first TVC, saw so much storytelling potential with him. From the outset it’s been our intention to take advantage of that to create something memorable for the brand. Ultimately, we want the consumer to see Davo and think Plumrose.”
The Two Tractors animation team spent weeks meticulously designing and building the final photorealistic Plumrose stained glass window for the TVC’s reveal shot.
The campaign is on air nationally from December 7 and supported on social.