Campaign: Caltex is ‘With You All The Way’ in New Work From Leo’s

Campaign: Caltex is ‘With You All The Way’ in New Work From Leo’s

Caltex Australia has launched its biggest brand-focused work in more than a decade with a campaign from Leo Burnett Sydney that honours the many ways Australia’s leading fuel supplier keeps the country – and the economy – on the go every day.

The “With you all the way” campaign uses a gradually building soundscape that captures the myriad ways Caltex fuel enables Australians to go about their daily lives.

With you all the way launched with a 30 second TVC airing nationally yesterday, 28 July with the campaign also set to run across digital and outdoor.

“Caltex’s reliable supply forms the backbone of the Australian economy. We fuel the cars, trucks, trains, boats, buses, planes, farm and other heavy machinery that not only make Australians productive, but keep us connected, fed, healthy and, ultimately, prosperous too. Caltex truly is with customers all the way,” said Edward Goff, Head of Brand and Product Marketing, Caltex Australia.


“We’re honoured to play such a key role in the daily life of the country – and, after a 10 year break, we’re proud of the new campaign that highlights our special connection with all Australians.”

Andy DiLallo, Chief Creative Officer Leo Burnett Sydney, said: “This campaign goes beyond fuel in a tank. It’s about what that enables people to do – it’s about how it drives our nation, not just our nation’s vehicles. The layered approach to the creative reinforces just how the Caltex brand helps take more Australians to more places than any other every day.”


Client: Caltex

Creative Agency: Leo Burnett

Chief Creative Officer: Andy DiLallo

Creatives: Brad Grey/Vince Lagana/Grant McAloon

Director: Noah Marshall

Production Co Producer: Tony Whyman

Production Company: The Sweet Shop

Agency Producer: Renata Barbosa

Sounds Design  & Music: Nylon

Post: Method

hold last ad

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]