Campaign: Caltex is ‘With You All The Way’ in New Work From Leo’s

Campaign: Caltex is ‘With You All The Way’ in New Work From Leo’s
SHARE
THIS



Caltex Australia has launched its biggest brand-focused work in more than a decade with a campaign from Leo Burnett Sydney that honours the many ways Australia’s leading fuel supplier keeps the country – and the economy – on the go every day.

The “With you all the way” campaign uses a gradually building soundscape that captures the myriad ways Caltex fuel enables Australians to go about their daily lives.

With you all the way launched with a 30 second TVC airing nationally yesterday, 28 July with the campaign also set to run across digital and outdoor.

“Caltex’s reliable supply forms the backbone of the Australian economy. We fuel the cars, trucks, trains, boats, buses, planes, farm and other heavy machinery that not only make Australians productive, but keep us connected, fed, healthy and, ultimately, prosperous too. Caltex truly is with customers all the way,” said Edward Goff, Head of Brand and Product Marketing, Caltex Australia.

Caltex

“We’re honoured to play such a key role in the daily life of the country – and, after a 10 year break, we’re proud of the new campaign that highlights our special connection with all Australians.”

Andy DiLallo, Chief Creative Officer Leo Burnett Sydney, said: “This campaign goes beyond fuel in a tank. It’s about what that enables people to do – it’s about how it drives our nation, not just our nation’s vehicles. The layered approach to the creative reinforces just how the Caltex brand helps take more Australians to more places than any other every day.”

Credits:

Client: Caltex

Creative Agency: Leo Burnett

Chief Creative Officer: Andy DiLallo

Creatives: Brad Grey/Vince Lagana/Grant McAloon

Director: Noah Marshall

Production Co Producer: Tony Whyman

Production Company: The Sweet Shop

Agency Producer: Renata Barbosa

Sounds Design  & Music: Nylon

Post: Method

hold last ad

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]