Bud Light Busted For Encouraging Rape Culture In Social Media Blunder

Bud Light Busted For Encouraging Rape Culture In Social Media Blunder

American beer brand Bud Light has created a social media storm after a new campaign that called for drinkers to “remove no from their vocabulary” was blasted for encouraging rape culture.

B&T Magazine
Posted by B&T Magazine

The slogan – pasted to labels of Bud Light – claimed “The perfect beer for removing ‘no’ from your vocabulary for the night” and was part of the brewer’s #UpForWhatever campaign.

However, it was quickly condemned on Twitter and social media after people viewed it as a sign that drinkers could be sexually aggressive towards females and it could even encourage sexual assault. Bud quickly went into crisis mode and issued a statement that said the campaign had merely “intended to encourage spontaneous fun”. However, Twitter users were less than forgiving, urging users to boycott the brand entirely.