American beer brand Bud Light has created a social media storm after a new campaign that called for drinkers to “remove no from their vocabulary” was blasted for encouraging rape culture.
The slogan – pasted to labels of Bud Light – claimed “The perfect beer for removing ‘no’ from your vocabulary for the night” and was part of the brewer’s #UpForWhatever campaign.
— Bud Light (@budlight) April 26, 2015
However, it was quickly condemned on Twitter and social media after people viewed it as a sign that drinkers could be sexually aggressive towards females and it could even encourage sexual assault. Bud quickly went into crisis mode and issued a statement that said the campaign had merely “intended to encourage spontaneous fun”. However, Twitter users were less than forgiving, urging users to boycott the brand entirely.
— John Overholt (@john_overholt) April 28, 2015
— emma (@emmakretch) April 29, 2015
Yet another reason I don’t drink Bud Light. https://t.co/xH3BRkzDvy
— Michael Taylor (@mltaylor13pt1) April 29, 2015
@budlight too bad just do it is taken
— Pitfall Chris (@CBBloch) April 29, 2015