It’s beginning to look a lot like Christmas, and that can mean just one thing: big-budget Christmas ads, particularly from the UK retailers.
To witness the festive largesse, look no further than John Lewis’ extraordinary effort released just under two weeks ago. On top of production, the ad’s chief protagonist, Sir Elton John, was reportedly paid a cool £5 million ($8.8 million) just to appear in it.
However, a young British ad maker is proving you don’t need to spend millions to make a memorable Christmas spot.
Filmmaker Phil Beastall has created his very own ad, that reportedly cost a mere £50 ($88), and certainly plays on the idea of “less is more”. In fact, some have described Beastall’s highly emotive spot as “blowing every John Lewis ad out of the water”.
Check out Bestall’s work below:
Speaking of his work, Beastall wrote on his Facebook page: “It’s a short film about a man counting down the days to Christmas so he can continue his yearly tradition sparked by a tragic moment from the past.”
And, judging by some of the social media response, Beastall’s message has definitely resonated: