Aussie Home Loans Brings Back Iconic Slogan In New $25m Campaign

Aussie Home Loans Brings Back Iconic Slogan In New $25m Campaign
SHARE
THIS



Australia’s largest mortgage broking group, Aussie Home Loans, has revived its iconic ‘We’ll Save You’ brand line with the launch of a multi-platform campaign.

Created in collaboration with Sydney ad agency Special Group, the new $25 million campaign includes a re-design of the Aussie website and a TV commercial which demystifies the role of a mortgage broker in helping to secure the right home loan for customers’ individual needs when faced with an overwhelming selection of lenders.

Aussie said it will use multiple advertising platforms to deliver its message to consumers, including TV, digital video on YouTube and Facebook, online advertising, a broad range of local and store-based marketing, and social media.

The broking group’s brand strategy, which has been in the works for the last six months, is expected to be rolled out across all areas of the Aussie business during FY17.

Aussie CEO James Symond said the campaign shows consumers what happens in thousands of homes, offices and Aussie stores every month – “Aussie brokers working side-by-side with customers, helping them navigate thousands of home loan products, each with different features and limitations that could go unnoticed to an untrained eye”.

“It is designed to show how the collective wisdom and strength of Aussie’s industry leading broker network empowers our brokers to provide the very best customer experience,” he said.

“Just as every one of our brokers is at the heart of a great customer experience, they are also at the heart of the new campaign.”

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]