Australia’s largest mortgage broking group, Aussie Home Loans, has revived its iconic ‘We’ll Save You’ brand line with the launch of a multi-platform campaign.
Created in collaboration with Sydney ad agency Special Group, the new $25 million campaign includes a re-design of the Aussie website and a TV commercial which demystifies the role of a mortgage broker in helping to secure the right home loan for customers’ individual needs when faced with an overwhelming selection of lenders.
Aussie said it will use multiple advertising platforms to deliver its message to consumers, including TV, digital video on YouTube and Facebook, online advertising, a broad range of local and store-based marketing, and social media.
The broking group’s brand strategy, which has been in the works for the last six months, is expected to be rolled out across all areas of the Aussie business during FY17.
Aussie CEO James Symond said the campaign shows consumers what happens in thousands of homes, offices and Aussie stores every month – “Aussie brokers working side-by-side with customers, helping them navigate thousands of home loan products, each with different features and limitations that could go unnoticed to an untrained eye”.
“It is designed to show how the collective wisdom and strength of Aussie’s industry leading broker network empowers our brokers to provide the very best customer experience,” he said.
“Just as every one of our brokers is at the heart of a great customer experience, they are also at the heart of the new campaign.”