Apple’s Reality Show, ‘Planet of the Apps’, Getting Mixed Reception

Apple’s Reality Show, ‘Planet of the Apps’, Getting Mixed Reception

If Apple Music’s latest show Planet Of The Apps is to be believed- app developers are the rock stars of right now. Planet Of The Apps is all about app developers pitching their ideas for apps to a celebrity panel featuring Jessica Alba, Gwyneth Paltrow, Gary Vaynerchuk, and will.i.am.

B&T Magazine
Posted by B&T Magazine

‘Planet of the Apps’ is coming to Apple Music in the next few months,” said Ben Silverman at the Code Media conference at the Ritz-Carlton in Dana Point, California. The concept for the reality-TV show is something like “Shark Tank” meets “The Voice.”

The winner gets $US10 million in funding from Lightspeed Venture Partners as well as premium placement on the front page of Apple’s App Store.

Here’s the campaign:

Twitter response:

Paul Haddad, the developer of popular iOS apps including Tweetbot:

Realmac Software founder Dan Counsell:

Apple blogger and Instapaper founder Marco Arment:

Jake Frey, an app designer at Frey Labs