ahm and Channel [V] throw live music event

The hands of a concert crowd at a live music show, focus on the hand in the foreground
SHARE
THIS



As part of a campaign devised by Huckleberry Agency, Health insurer ahm partnered with Channel [V] to put on an Island Party on Sydney’s harbour last week.

The party was headlined by International Grammy nominated artist Ed Sheeran as the mystery performer.

The campaign rolled out with a TVC advertising the event, without revealing the high profile performer.

Huckleberry brokered the partnership with Channel [V] in a move to attract a younger audience to the brand. Live music was recognised as a key point of interest for Australia’s youth.

“The ahm brand proposition is designed and built specifically for a younger and savvier segment and this partnership identified by Huckleberry continues to position us as a lifestyle brand and choice. Health insurance is perceived to be complex and we are all about simplifying it by giving the consumers exactly what they need,” Nathan McEwan, head of marketing for ahm, said.

Earlier in the year, ahm brought the [V] Music Stage to The Australian Open of Surf, with The Presets and Birds of Tokyo headlining.

After the Island Party, ahm will continue the live music initiative with a series of pop-up [V] Guerilla Gigs.

Please login with linkedin to comment

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]