Yellowglen has launched a new campaign which re-positions the familiar brand as Australia’s 'Premier House of Sparkling'.
This is the first spot in an ongoing campaign, which is a significant step away from previous advertising.
The new campaign introduces The House of Sparkling – an enchanting place that will allow people to rediscover the brand through imaginative experiences.
The launch campaign unveils the first room of the house and invites people to own a piece of The House of Sparkling in the form of a gem from The House of Sparkling chandelier. Thirty gems worth a total of more than $250,000 will be given away during the course of the campaign.
The website was created and built by The Monkeys, the film was produced in conjunction with Finch and Director Christopher Riggert.
This is the first work The Monkeys have done for Yellowglen.
Credits: client Yellowglen, agency The Monkeys, chief creative officer Justin Drape, ECD Micah Walker, art directors Dave Ladd/Matt Heck/Barbara Humphries, copywriter Benn Sutton, production Finch, post production and VFX : Alt.vfx, Brisbane