'Women should know their limits'

'Women should know their limits'
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Private Media is poised to launch a new brand campaign for Women’s Agenda, hot on the heels of its new push for Crikey.

The campaign teasers with its confrontational header “Women should know their limits” before your eyes are drawn to the smaller type below which reads: “There are none”.

DDI created the campaign for the online destination catering for professional women.

John Speers, GM of DDI, said: “We're privileged to work with an online publisher with explosive growth, but had to find the essence of the brand to ensure this growth continues. Our process involved getting under the skin of the brand, editorial and consumer, and harnessing a home truth that can the expressed simply but visually on and offline."

Marina Go, CEO of Private Media, added: "We're proud of establishing a place where a career minded woman can turn to for the things that really matter in her life, delivered in a confident way that empowers her."

To see Crikey’s new push click here.

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