STW agency Jamshop has launched a website called what sh-tsyou.com giving people a chance to unload their frustrations on the funny side of life.
The site has been created as part of its awareness campaign for bowel cancer awareness organization the Jodi Lee Foundation, “because it gives us the shits so many people unnecessarily die from bowel cancer each year”.
It allows people to share and connect with people who suffer similar frustrations through Facebook, and a supporting print advertising campaign developed by JAM also goes live this week.
The site is designed to be light-hearted, encouraging quirky postings, including photos and videos, with the most popular posts promoted through Facebook.
Credits: Creative team: Johnny Velis & Becq Hinton; Strategy; Peter Joy