WWF to keep onesie fever alive in 2014

WWF to keep onesie fever alive in 2014

The World Wide Fund for Nature – Australia (WWF) is jumping on the onesie phenomenon declaring Wild Onesie Week with onesies of endangered animals.

The onesies are sustainably produced and represent the panda, orang-utan, tiger, hammerhead shark and marine turtle.

The Wild Onesie Week will take plane from June 2 to 8 next year to include World Environment Day on June 5.

Bondi Advertising is working on the campaign strategy which focuses on engaging animal lovers to create real-time awareness and sponsorship.

Marnie Ryan, WWF’s national manager of brand, marketing and innovation, said: “We are delighted to bring this tremendously fun and positive idea to the Australian community. As part of our local brand positioning strategy we wanted to bring the FUN back into FUNdraising, drawing on our strength as the world leader in protecting endangered species and the places they live. As an agency Bondi Advertising have demonstrated real brand empathy, genuine passion and outstanding creative ability.”




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]