Whybin\TBWA Sydney has unveiled its first work for TAB’s ‘How’s your form?’ campaign after it picked up the betting firm's creative business from BWM in June.
The campaign will be spearheaded by two TVCs, ‘Robot’ and ‘Hula’, and supported through outdoor, print, digital, radio and instore channels.
It caps a good week for Whybin\TBWA Sydney after they swept the board at the last Thursday’s 2013 Effie Awards.
The new ‘How’s your form?’ campaign idea evolves the existing story of mates celebrating a magic moment at the TAB.
‘Robot’ and ‘Hula’ show how those spontaneous celebratory moves can become part of that 'mateship'.
Paul Bradbury, CEO at Whybin\TBWA, said: “The TAB team has done a brilliant job establishing the ‘How’s your form?’ campaign platform. We feel confident we have continued the fun and enjoyment that this idea delivers.”
Glenn Lee, TAB’s general manager marketing communications, said: “Sociability remains at the core of the TAB brand and as market leader we have license to claim ownership of celebrating winning moments with mates. Many of our competitors simply cannot deliver this emotional connection, merely shouting functional or price-based offers.”