Vacuum comment costs dad big in new Burger King work

Vacuum comment costs dad big in new Burger King work
SHARE
THIS



Value is the message Burger King is drilling home to its young and hungry target market in a series of 15-second ads created by Colenso BBDO.

The fast-food chain needed to stand out from the crowd creatively to get cut through in the competitive market, James Woodbridge, GM of marketing at Burger King New Zealand, said.

“This new platform moves away from the category norm and uses comedy and charm to help support the value of our menu activity. And so far it is proving to work hard in a retail environment.”

One of the three ads shows a family sitting down to dinner at Burger King as the mother and wife joyfully says “Tonight I won’t have to cook, or do the dishes”, to which her husband vacantly responds: “Which means you’ll have plenty of time to do the vacuuming”.

Instantly realising his comment has put him the dog house he turns, without taking a breath, and says: “I instantly regret saying that we’ll have to buy you a very expensive necklace”.

Brett Colliver, creative at Colenso BBDO, said the $1 Burger King offer has been around for a while.

“But we needed to make the message more entertaining than just another campaign of burger shots, because unfortunately that just ends up being wallpaper,” Colliver said.

“So instead, we’re letting bumbling dads and confused old men tell New Zealand about the amazing offers. They seem like far more fun. And so far, the reactions have been great.”

The release described the new ads as the “latest in a string of audacious work” from the brand that has so far included opening a motel to promote their new chicken burgers, hunting down customers for The Outlaw Burger and creating the self-loathing YouTube ad, ‘The Anti Pre-Roll’.

http://www.youtube.com/watch?v=zIpb83kDow0

CREDITS: Client: Burger King NZ Marketing: James Woodbridge, Rachel Morriss Jarvis, Agency: Colenso BBDO Creative chairman: Nick Worthington Creative Director: Levi Slavin Creative Team: Simon Vicars, Brett Colliver Group Business Director: Victoria Graves Senior Account Manager: Anna Holloway Media Agency: Y&R Media.

Please login with linkedin to comment

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]