A series of catastrophic, humorous and painful looking ‘Ultimate Fails’ have been pulled together to promote Victoria’s Homebuyers Centre.
Produced by Motion Picture Company the ‘Ultimate Fails’ clip targets 25-35 year old home buyers.
ABN Group Victoria’s managing director, Aidan Hooper, said: “For most of us, getting into our first home is still the great Australian dream. All that saving, searching, planning, building and financing is a massive challenge that can be incredibly daunting.
“We want to build brand awareness with content that is sheer entertainment, while promoting the message that life doesn’t need to be this hard: Homebuyers Centre can get people into their first homes hassle-free.”
The campaign will run “organically” on social media this month, before being cut into 15-second pre-rolls in January.