Traffic Melbourne has created its first campaign for Thomas Jewellers since winning the account in a five-way pitch.
The campaign is timed to coincide with Mother’s Day and carries the theme ‘From Thomas’, featuring Natalie Cole’s song ‘Everlasting love’.
Campaign activities include TV, press, radio, digital display, search, social media, product catalogue and in-store digital activiation.
See the TVCs below.
Jamie Thomas, director of Thomas Jewellers, said: "After a rigorous screening process, Thomas Jewellers were impressed by Traffic's innovative, progressive and holistic approach to strategic marketing and branding. These qualities coupled with the values of a family business similar to that of Thomas Jewellers make our partnership a perfect fit, and one that we are sure will be both successful and long-lasting.”
Andrew Begg, CEO and CD of Traffic, added: “We’re absolutely thrilled to be entrusted with this iconic family business. We’ve created a series of commercials that asked the question "Who is Thomas’. Mothers day is the first of 4 TV ads in the campaign thats will appear over the next 6 months.”