Toyota borrows from romcoms for new ad

Toyota borrows from romcoms for new ad

Toyota’s new ad campaign is a boy-meets-girl story that kicks off over a disagreement over a car park before fast forwarding to life’s big occasions.

B&T Magazine
Posted by B&T Magazine

The ‘For A Lifetime of Good Times’ campaign, created by Dentsu Australia, is a look at a couple’s life, from their chance meeting to the birth of their first child, through the lens of Corolla ownership.

The 90-second spot, which was produced by Heckler and directed by Justin McMillan, is part of a push that includes online, print, outdoor and television.

“I loved the idea of using familiar music that reminded me of a romcom film trailer,” McMillan said.

“I wanted to bring to the commercial a sense of familiarity to each of the relationship scenes. I wanted it to feel real and not fabricated so casting was crucial. It was fun to work with young actors who were very considerate of their craft.”

To view the spot click here. 

CREDITS: Client: Toyota  Divisional Manager, Marketing: Brad Cramb Corporate Manager, Brand Communications: Peter Hampson Manager – Communications LM & Passenger Vehicles: Melissa Naidoo Passenger Communications Manager: Philippa Baker Agency: Dentsu Australia CEO: John O’Connor Creative Director: Pete Ogden Designer: Lucy Edison Account Director: Andrew Henderson Account Executive: Vanessa Fleet Producer: Baz Milas Production Co: Heckler Director: Justin McMillan Creative Director: Garry Jacques Executive Producer: Will Alexander Producer: Johnny Greally Producer: Samantha Daley DOP: Matt Stewart Editor: Andrew Holmes