Toyota’s new ad campaign is a boy-meets-girl story that kicks off over a disagreement over a car park before fast forwarding to life’s big occasions.
The ‘For A Lifetime of Good Times’ campaign, created by Dentsu Australia, is a look at a couple’s life, from their chance meeting to the birth of their first child, through the lens of Corolla ownership.
The 90-second spot, which was produced by Heckler and directed by Justin McMillan, is part of a push that includes online, print, outdoor and television.
“I loved the idea of using familiar music that reminded me of a romcom film trailer,” McMillan said.
“I wanted to bring to the commercial a sense of familiarity to each of the relationship scenes. I wanted it to feel real and not fabricated so casting was crucial. It was fun to work with young actors who were very considerate of their craft.”
CREDITS: Client: Toyota Divisional Manager, Marketing: Brad Cramb Corporate Manager, Brand Communications: Peter Hampson Manager – Communications LM & Passenger Vehicles: Melissa Naidoo Passenger Communications Manager: Philippa Baker Agency: Dentsu Australia CEO: John O’Connor Creative Director: Pete Ogden Designer: Lucy Edison Account Director: Andrew Henderson Account Executive: Vanessa Fleet Producer: Baz Milas Production Co: Heckler Director: Justin McMillan Creative Director: Garry Jacques Executive Producer: Will Alexander Producer: Johnny Greally Producer: Samantha Daley DOP: Matt Stewart Editor: Andrew Holmes