The love Aussies feel for the chocaltey-goodness of Tim Tams is being exploited in Arnott’s new marketing campaign for the launch of Tim Tam Treat Packs.
The ‘Tim Tam Love More Than One’ campaign, created by DDB Sydney, will see a bus tour around Australia spreading the ‘Love More’ message.
The tour bus, which made its first appearance at Melbourne’s Southern Cross Station today, will offer sampling, games, engaging activations at local regional towns.
The campaign follows on from the ‘Truly, Madly Tim Tam’ activation which kicked off in May last year with a Tim Tam tree in Sydney’s Martin Place.
Jen Spiers, creative group head at DDB Group said: “As with the Orchard, we’ll be capturing content from the Tim Tam Love More Than One tour to allow our Tim Tam Facebook fans to enjoy and engage with the campaign, even though they might not be at the activations. We’ll also be taking inspiration from Tim Tam’s Facebook fans throughout the tour, with fans able to vote on the route the bus takes throughout regional Australia.”
Susanna Polycarpou, brand director at Arnott’s, added: “We’re thrilled with this latest campaign from DDB Group and are as excited as our fans to be putting the Tim Tam Love More Than One bus on the road. The bus will allow all Australians to celebrate the magical love people have for Tim Tam biscuits and surprise and delight consumers right around the country.”
Credits: client Arnotts, agency DDB, ECD Dylan Harrison, creative group heads Madeline Smith and Jen Spiers, art director Richard Apps, copywriter Andrew Allsop, senior strategic planner Michelle Martignoni, managing director strategy and innovation Leif Stromnes, production house The Feds, director Josh Logue, producer Karen Watson, post production house Heckler, PR Mango, media MEC