The Works adds Andy Pilkington to its team

The Works adds Andy Pilkington to its team
SHARE
THIS



Independent advertising agency, The Works, has appointed Andy Pilkington as part of its creative team.

The Works have had a number of successes in recent months, such as the win of the NRMA group and Tetly.

Read more about the NRMA win here and the Tetly win here.

A number of other wins are expected to be announced soon.

Full release below.

Sydney –27 February 2014: “Following major business wins and additional work from existing clients, The Works has added to its creative firepower with the appointment of Andy Pilkington.

Andy joins The Works at time of significant growth at the agency as its Creatives on the Forefront model – where creative thinkers work directly with clients – continues to gain traction with senior marketers looking for effective and less wasteful communications.

Pilkington has worked at number of Australian advertising agencies, most recently as ECD at STW-owned Moon CommunicationsGroup. Prior to that he was at 303Lowe and was head of ideas at Naked. In 2010 he sold his boutique creative agency Vox to marketing services group Photon (now Enero) after five years of operation. He arrived from his native UK in2001 and set up Publicis Mojo’s integrated offering as creative director. During his career has worked on brands including Nescafe, Breville, X-Box, NRMA, Weight Watchers and GSK.

In the past six months The Works has pitched for and won a host of new accounts including NRMA Group and Tetley in addition to some yet to be announced wins.

Pilkington will provide his creative input across The Works’ growing client list and will help oversee the strong new business pipeline. He joins the senior creative talent at The Works, which also includes creative partners Damian Pincus, Kevin Macmillan, Douglas Nicol and Paul Swann.

Pincus, who is also co-founder of The Works said: “We’ve had a strong run of new business and organic growth of late and as a result have added to the depth of our existing creative team with the appointment of Andy to the team. He has a solid pedigree and is a perfect fit for our Creatives on the Forefront model, which clients are attracted to as they strive for consistent creative leadership in order to effectively grow their businesses.”

Pilkington said: “The Works is firing right now, taking on some of the most well-known agencies in the country and winning. They’ve got expertise in so many areas, which means there’s no fear in getting great ideas into market. There’s a challenger vibe in the agency which I’m looking forward to being a part of.””

Picture from left to right: Paul Swann, Andy Pilkington, Douglas Nicol, Damian Pincus.

Please login with linkedin to comment

Latest News

Do CMOs Have What It Takes To Lead The Growth Agenda?
  • Marketing
  • Opinion

Do CMOs Have What It Takes To Lead The Growth Agenda?

In this guest post, Michael Buckley (pictured below), managing director of Accenture Interactive in Australia and New Zealand, argues that CMOs have a golden opportunity to become chief growth officers, but risk being surpassed if they don’t grab it with both hands. Disruptive growth can mean many things to many people. In a business context, […]

Opinion

by B&T Magazine

B&T Magazine
Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion
  • Partner Content

Why Consumer Brands Are Failing Aussie Mums

In this guest post, Marketing to Mums founder and CEO Katrina McCarter (pictured below), provides an insight into Aussie mums and what marketers can to earn their attention. How do you feel about the fact that 63 per cent of your target market feel misunderstood them? Even worse, they are responsible for more than 80 […]

Opinion

by B&T Magazine

B&T Magazine
Saatchi & Saatchi Melbourne Appoint Simon Bagnasco As New ECD
  • Advertising

Saatchi & Saatchi Melbourne Appoint Simon Bagnasco As New ECD

Saatchi & Saatchi Melbourne has appointed Simon Bagnasco (main photo) as its new executive creative director. Over the past decade he has worked at a number of high profile creative agencies including DDB, Y&R, BWM, Publicis Mojo and Clemenger BBDO. His work has been recognised globally at all the major award shows, including Cannes, D&AD, […]

Heineken Unveils New Local Campaign For Its Mid-Strength 3
  • Campaigns

Heineken Unveils New Local Campaign For Its Mid-Strength 3

Heineken has today announced the launch of its biggest local marketing campaign for Heineken 3 since the brand entered the Australian market in 2016. It comes following a successful debut year which has seen the brand capture significant market share of the premium international mid-strength category, as well as attracting new drinkers to the premium […]

M&C Saatchi’s Tricky Jigsaw Tops AFR’s Most Innovative Company List
  • Advertising
  • Marketing
  • Media

M&C Saatchi’s Tricky Jigsaw Tops AFR’s Most Innovative Company List

M&C Saatchi has been voted into the number one spot in the annual list of innovative companies compiled by Fairfax’s Australian Financial Review. Check out the full list on the AFR here. The creative agency topped a list of the 50 most innovative Australian companies, while Leo Burnett Sydney was ranked fourth and CHE Proximity took out top […]

by B&T Magazine

B&T Magazine
Network Ten Creditors Approve CBS Deal
  • Media

Network Ten Creditors Approve CBS Deal

It seems the fight for Ten between CBS and media moguls Lachlan Murdoch and Bruce Gordon may finally be over.

by B&T Magazine

B&T Magazine
MKTG Signs Exclusive Commercial Partnership With PlayersVoice
  • Marketing
  • Media

MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing. The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver […]

Domo Introduces New Data Security Software Solution
  • Marketing
  • Technology

Domo Introduces New Data Security Software Solution

Domo has announced it has introduced new cloud security technology for its Bring Your Own Key (BYOK) software, which includes unique capabilities like rolling generation of data encryption keys and a built-in kill switch. Domo BYOK is the first BYOK enterprise software solution for cloud analytics and business intelligence, and builds on the company’s existing security, compliance and […]

Shopper Media Group Grows Sydney & Melbourne Sales Teams
  • Advertising
  • Marketing
  • Media

Shopper Media Group Grows Sydney & Melbourne Sales Teams

Shopper Media Group (SMG) has continued to grow its Sydney and Melbourne sales teams to keep up with the demand for Smartlite Panels for shopping centres. Ashley Munro joins SMG as group sales manager for Sydney, having previously worked in a similar role at NOVA Entertainment. Laura Mason has been appointed as SMG’s business manager […]

RIO DE JANEIRO, BRAZIL - AUGUST 14:  Usain Bolt of Jamaica competes in the Men's 100 meter semifinal on Day 9 of the Rio 2016 Olympic Games at the Olympic Stadium on August 14, 2016 in Rio de Janeiro, Brazil.  (Photo by Cameron Spencer/Getty Images)
  • Advertising
  • Media

Olympics, Census Prove Tough Hurdles For Media Agencies: SMI

Australia’s media agency market has experienced another tough month in August, according to the latest data by Standard Media Index (SMI). SMI noted the softer demand this time around was primarily due to the Rio Olympics and Census providing abnormal bookings last year, resulting in demand for August 2017 so far being back 12.1 per […]

The Monkeys Takes Over From M&C Saatchi On NRMA’s Creative Account
  • Advertising

The Monkeys Takes Over From M&C Saatchi On NRMA’s Creative Account

Accenture-owned agency The Monkeys has bolstered its client ranks, having been chosen to handle the creative for the NRMA. The Monkeys CEO Paul Green confirmed to B&T that the agency had been appointed to the NRMA account by parent company IAG, which also includes brands CGU and Swann Insurance. M&C Saatchi was the incumbent creative […]

by B&T Magazine

B&T Magazine
A waitress carries beer mugs in the Hofbraeuhaus tent after the opening of the famous Bavarian
  • Marketing

Study: Why No Or Low Alcohol Beers Are Fast Becoming Drinking’s “New Cool”

New research from global market intelligence agency Mintel reveals that over a quarter of consumers in France (28 per cent) and Germany (27 per cent ) agree that low (under 3.5 per cent) or no alcohol beer tastes just as good as full-strength beer. And while younger consumers may have been the most enthusiastic drinkers in previous generations, […]

Engine Group Encourages Queenslanders To ‘Go Local’ In New TVC For State Govt
  • Advertising
  • Campaigns

Engine Group Encourages Queenslanders To ‘Go Local’ In New TVC For State Govt

Brisbane creative agency Engine Group has launched an integrated campaign for the Queensland government promoting the benefits of buying locally and supporting local small businesses. The ‘Go Local, Grow Local’ social marketing campaign celebrates small businesses across Queensland and highlights that small businesses are the lifeblood to growth in local communities. Central to the new […]

Sam Weir, Editor - The Advertiser & AdelaideNow 
 Editorial 
 
 Picture: Turner Matt
  • Media

News Corp Appoints New Editor For The Courier-Mail

News Corp Australia has announced the appointment of Sam Weir (pictured above) as editor of Queensland’s The Courier-Mail. Weir is one of Australia’s most accomplished editors, having edited the Perth Sunday Times and for the last four-and-a-half years, The Advertiser in Adelaide. News Corp Australasia executive chairman Michael Miller said: “I am delighted Sam has […]

Is This The Creepiest Ice-Cream Ad Ever?
  • Campaigns

Is This The Creepiest Ice-Cream Ad Ever?

Look, a terrifying ice-cream ad! And by "terrifying" we really mean Tony Abbott in his sluggos kind of "terrifying".

by B&T Magazine

B&T Magazine
Creatives, Step Up To The CX Plate!
  • Marketing
  • Opinion

Creatives, Step Up To The CX Plate!

Aussie creatives urged to step up to the CX plate! That's the Adobe boss saying it; like B&T would never say try harder.

Opinion

by B&T Magazine

B&T Magazine
InMobi’s Anne Frisbie On Ad Fraud
  • Advertising

InMobi’s Anne Frisbie On Ad Fraud

B&T sat down for a chinwag with InMobi’s Anne Frisbie who thought only half of our questions were poor & unresearched.

by B&T Magazine

B&T Magazine
Facebook Provides More Clarity & Control For Brands
  • Advertising
  • Media

Facebook Provides More Clarity & Control For Brands

Facebook has announced it is taking action to provide more clarity and controls for advertisers. The updates include: Third-party verification Facebook is seeking accreditation from the Media Ratings Council and set a timeline of 18 months to audit, review and accredit Facebook measurement across three key areas: first-party served ad impression reporting; third-party viewability partner […]

Ogilvy Duo To lead Miami Ad School’s 2017 Social Media Boot Camp
  • Advertising

Ogilvy Duo To lead Miami Ad School’s 2017 Social Media Boot Camp

Miami Ad School has announced that Ogilvy’s Alex Watts (head of social) and Jennifer Ngai (lead social strategist), will lead its Social Media Boot Camp in the coming spring term. The 10-week boot camp is an intensive program where students work on live briefs to create fully-executed social media campaigns, and will run from Monday […]

Kim Portrate Calls For Review Of Viewability Standard For Video Ads
  • Marketing
  • Media

Kim Portrate Calls For Review Of Viewability Standard For Video Ads

Kim Portrate, chief executive of ThinkTV, has welcomed a call today by the renowned marketing science academic Professor Karen Nelson-Field for the global advertising industry to review the current MRC viewability standard for video advertising. Speaking at ReThinkTV in Sydney, Portrate said: “Last year we asked Karen to help us understand how TV works. We […]

Streetfighter Media Adds ‘Lettered’, Choreographed Teams To Its Guerilla Marketing Offering
  • Marketing

Streetfighter Media Adds ‘Lettered’, Choreographed Teams To Its Guerilla Marketing Offering

Guerilla marketing company Streetfighter Media has launched what it claims is a world-first offering for marketers. Lettermen is people wearing letters, walking around town and pulling some choreographed moves. They spin, dance, jump, strut around and spell the word like a Mexican wave. A full range of letters and numbers are available with multiples, along […]

Outdoor Player goa Offers Charities To Win Share Of $1m Worth Of Media Space
  • Advertising
  • Media

Outdoor Player goa Offers Charities To Win Share Of $1m Worth Of Media Space

Queensland outdoor media provider goa is once again welcoming applications from community organisations far and wide looking to share their message with South East Queensland via THE goa GRID and THE ICONIC SERIES. Each year, goa chooses a number of community organisations through their Community Partnership Program to partner with and share in a whopping […]

Macpac Chooses Tryzens To Be Its E-commerce Delivery Partner
  • Marketing

Macpac Chooses Tryzens To Be Its E-commerce Delivery Partner

Outdoor apparel and equipment brand Macpac has announced it has selected Tryzens as its e-commerce delivery partner. Tryzens will help Macpac leverage capabilities of the Salesforce Commerce Cloud platform to deliver an enhanced customer experience and provide a robust, scalable platform for international expansion. Mark Jagger, digital marketing manager at Macpac, said: “e-commerce represents a […]

How The New iPhone 8 And NFC Will Change Customer Experience
  • Marketing
  • Opinion
  • Technology

How The New iPhone 8 And NFC Will Change Customer Experience

In this guest post, Geronimo CEO Matt Hunt (pictured below), explains how ‘The Apple Effect’ will complete the ecosystem for NFC marketing. ‘The Apple Effect’: up to 90 per cent of smartphones could be interacting with the physical world through NFC. The same smartphone technology that allows you to use Apple Pay is now going to be […]

Opinion

by B&T Magazine

B&T Magazine
Instagram Introduces Updates To Its Stories Feature
  • Media

Instagram Introduces Updates To Its Stories Feature

Instagram has announced two significant updates to Instagram Stories that will allow users to share stories via Direct and helps brands to create original content for Ads in Stories. The first update will allow users to share stories via Direct, which will make sharing a story as easy as sharing a post from your feed. […]