Fairfax Radio Network’s Perth stations 6PR and 96FM have launched their own road safety campaign following a heart-wrenching interview with a mum who lost three of her four children in a car accident.
The mother, Maria O’Shea, lost three of her children in an car accident caused by a driver who was texting. The family was on holiday in Europe at the time of the accident. Click here for more on their story.
The series of six ads for the Easter period and ANZAC Day long weekend are designed to try and change behaviour and stop people from texting whilst driving.
An example of one of the ads is:
“This is not a paid advertisement. It’s a message to all Perth drivers on behalf of 6PR. Recently we spoke to Maria O’Shea who lost 3 children to a texting driver. This was a strong reminder for ALL of us to give our FULL attention to the road ahead this Easter. Turn off your mobile phone BEFORE you start the car. Put it in the glove box….or the back seat. Let’s make Perth roads SAFE, for everyone. Texting and driving? IT CAN WAIT.”
The ads will be presented by 6PR’s Gary Adshead and 96FM breakfast announcer Ian Blackley, with West Australian Police Commissioner Karl O’Callaghan to also present one.
“We've been so moved by the terrible impact to just this one local family, let alone the many others that go unheard of, that we felt compelled to act,” 6PR and 96FM sales director Brooke Timmins-Taulelei said.
“With many people driving out of town for an Easter break, 6PR and 96FM are the perfect medium to communicate this critical message. We play an important role in the community and this is one way we can try to avert any more terrible and unnecessary tragedies. The issue of texting and driving will continue to be an important talk topic on 6PR.”