Singapore Tourism has attracted online ridicule in response to an entirely unconvincing advertisement aimed at Filipino visitors.
An embarrassed Singapore Tourism removed the disastrously cheesy advertisement from Youtube because it "was not resonating well with audiences," as explained by Singapore Tourisms’ executive director for communications and industry marketing Oliver Chong.
What starts out as just a poorly dubbed, terribly scripted depiction of a couple honeymooning in Singapore takes a distasteful turn when the wife presents a positive pregnancy test to her husband over the dinner table.
The saying that 'any publicity is good publicity' is probably true in this instance, with the video generating mass online interest including spoofs of the video and mock-up ads featuring giveaway pregnancy tests for visitors to Singapore.
A snap-shot of comments from Twitter:
“Is this the most embarrassing tourism add ever?” (Kate Sneider)
“Dear whoever made this Singapore Tourism Board video. How do you live life at being so bad?” (Aloysius Lowe)
Singapore Tourism defended the advertisement in a media statement, saying that it attracted 3400 likes in the first week and mostly positive online feedback.
They did, however, “acknowledge that some aspects of it could have been done better.”