Singapore Tourism ad pulled following online ridicule

Singapore Tourism ad pulled following online ridicule

Singapore Tourism has attracted online ridicule in response to an entirely unconvincing advertisement aimed at Filipino visitors.

An embarrassed Singapore Tourism removed the disastrously cheesy advertisement from Youtube because it "was not resonating well with audiences," as explained by Singapore Tourisms’ executive director for communications and industry marketing Oliver Chong.

What starts out as just a poorly dubbed, terribly scripted depiction of a couple honeymooning in Singapore takes a distasteful turn when the wife presents a positive pregnancy test to her husband over the dinner table.

The saying that 'any publicity is good publicity' is probably true in this instance, with the video generating mass online interest including spoofs of the video and mock-up ads featuring giveaway pregnancy tests for visitors to Singapore.

A snap-shot of comments from Twitter:

 “Is this the most embarrassing tourism add ever?” (Kate Sneider)

“Dear whoever made this Singapore Tourism Board video. How do you live life at being so bad?” (Aloysius Lowe)

 Singapore Tourism defended the advertisement in a media statement, saying that it attracted 3400 likes in the first week and mostly positive online feedback.

They did, however, “acknowledge that some aspects of it could have been done better.”




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]