Sick Sergei urges Australians to compare markets, not meerkats

Sick Sergei urges Australians to compare markets, not meerkats’s over-bearing meerkat Aleksandr Orlov is urging consumers to compare savings on their health insurance for the sake of his long-suffering sidekick Sergei.

B&T Magazine
Posted by B&T Magazine

The latest instalment of the “Sick Sergei” TVC launched last night. The TVC sees Head of IT and Head Tea Maker Sergei rushed to hospital suffering from stress and exhaustion as too many Australians are mistakenly visiting to compare their health insurance options ahead of 30 June to avoid the health tax.

As Sergei starts to lose consciousness Aleksandr expresses his sympathy, but only because Sergei is already four days late for work.

For the sake of Sergei, so he can get back to work, Aleksandr tells the audience “to compare savings on health insurance, by calling Simples.”

The TVC’s release is meant to remind consumers that 30 June is fast approaching and the window to compare their insurance options will close, according to Grant Waldeck, spokesperson at


View “Sick Sergei” here: