Last Sunday night Schweppes released the final instalment for its campaign, Schweppes Mineral Water.
The instalment saw Schweppes team up with 3-hatted chef Martin Benn for a ‘fancy food fight’.
Ben Goss, Schweppes Group marketing manager, said: “Our ads have always had a sense of grownup fun, but this year we wanted to create an event where people could experience it for themselves.”
According to the release: “With just 70 seats available at the exclusive event, the campaign had a soft launch in early February with a ticket promotion going out to their 91,000 strong social media following.
In the lead up to the main event, a series of online teasers were released showing Martin Benn and his team experimenting and testing various dishes as they worked to create a menu designed specifically to be thrown. Other than tasting great and matching with the Mineral Water flavours, the dishes were also judged on their range, accuracy, fire rate and ‘splat-ability’.
The Fancy Food Fight took place on 24th February when the excited diners arrived at Carriageworks in Sydney. Throughout the event seven courses were served, each more delicious and destructive than the last, to a delighted group of diners who ate, drank and threw their meals at one another while the cameras rolled.”
Check out the teaser and photos below.