Refreshed brands for Mix 101.1 and 97.3FM

Australian Radio Network (ARN) has embarked on a new marketing campaign to support its Mix 101.1 station in Melbourne and Brisbane’s 97.3FM.

B&T Magazine
Posted by B&T Magazine

The outdoor advertising campaign introduces a new tagline for each of the stations with new branding for Mix 101.1 and 97.3FM to continue to rollout over the coming months.

The outdoor campaign for Melbourne’s Mix 101.1 features breakfast presenters Chrissie Swan and Jane Hall with the new tagline ‘Music That Moves You’.

Anthony Xydis, national marketing manager ARN, said: “Music That Moves You is a fun and contemporary extension of our brand and is a true expression of our brand identity.”

‘Get Happy’ is the tagline across 97.3FM’s outdoor advertising, which also features its on-air breakfast crew Robin Bailey, Terry Hansen and Bob Gallagher.

“The 97.3FM Breakfast team of Robin, Terry and Bob are iconic faces in Brisbane and we wanted to build on the station’s successes of 2013,” said Xydis.

Get Happy delivers on this sense of fun and cheerfulness that reflects the 97.3FM brand.”  

The campaign comes ahead of the first radio ratings survey for the year, set to be released in early March.