Red Cross launches Christmas campaign

Red Cross launches Christmas campaign

Red Cross Shops have launched a new animated campaign to encourage Christmas spending in their charity stores.

B&T Magazine
Posted by B&T Magazine

Created by Adelaide creatives Cherise Conrick, Typespace and Chris Edser the campaign runs nationally and aims to spur people to buy their loved ones “a gift that gives twice”.

The main animator, Chris Edser, is best known for his animated film clip for hirsute Australian band, The Beards.

Red Cross Shops is a national chain which sells a combination of new and recycled goods and the proceeds help Red Cross help others.

The organisation said: “It’s a tough time in retail and charity stores are experiencing the same difficulties as everyone else. At Christmas time it’s even more difficult, as people don’t traditionally think of a charity store as a gift destination – even though we are.

"Proceeds from sales could help provide breakfast to a child who would otherwise go to school hungry, or a daily phone call to elderly Australians living alone to make them feel more secure in their homes; it could help reconnect families torn apart by disasters, conflict or war; provide safe drinking water and sanitation to communities in Asia-Pacific; or help rebuild a community after a natural disaster."

Red Cross has 164 retail shops around the country.

http://www.youtube.com/watch?v=kIgfli4qVcU#t=1s

Credits: client Red Cross, concept development and direction Cherise Conrick, Typespace and Chris Edser, original music Scott Illingworth and Adrian Zammit, animation Chris Edser, Jarrod Prince, Lisa Vertudaches, Harry Plane, Bill Northcott