REA Group spruiks mobile app

REA Group spruiks mobile app

Real estate website REA Group has launched a new marketing campaign to empower and inform house hunters ahead of the busy autumn selling period.  

B&T Magazine
Posted by B&T Magazine

The six week campaign spans outdoor, community print, mobile, online, social and pay TV.

Lisa Hickson, GM of brand, communications and Insights at REA Group, said the objectives were to actively engage people who are currently looking for property and to increase downloads of its app2.

“We’re encouraging home hunters to download our app so that they can have a seamless search experience across desktop, mobile and tablet. It’s all about the convenience of being connected with property anytime, anywhere,” she said.

An extension of realestate.com.au’s spring 2012 campaign, it features the bold, red rhombus-style creative, with useful take-outs for property hunters, such as downloading its award-winning free app.