R/GA poaches Whybin creative

R/GA poaches Whybin creative

EXCLUSIVE: R/GA has snapped up Whybin\TBWA creative director Gavin McLeod to head up its new creative team in Australia.

B&T Magazine
Posted by B&T Magazine

The international digital agency, which has just set up shop in Sydney, has appointed McLeod as executive creative director.

B&T understands that R/GA approached a number of creative directors at Whybin\TBWA before securing McLeod (pictured) to join its ranks.

Originally from South Africa, McLeod has been a creative director at Whybin\TBWA-owned promotional agency Integer for two years. Prior to that, he was at M&C Saatchi’s digital agency, Mark.

During his time at Integer and Whybin\TBWA, McLeod was involved in the award-winning NRMA Car Creation campaign.

Paul Bradbury, CEO at Whybin\TBWA Sydney, told B&T: “We are sad to see Gavin go. He has made an enormous contribution to the agency’s success over the past few years. We understand that this is a fantastic opportunity for him and wish him all the best.”

McLeod will report to the newly-appointed R/GA Sydney managing director, Ameer Youssef.

McLeod’s departure is Whybin\TBWA’s second big loss to R/GA. Last month, R/GA New York poached Whybin\TBWA creatives John McKelvey and Hannes Ciatti. The pair, who had worked across M.J. Bale, NRMA, Absolut and RaboDirect at Whybins, now report to Nick Law, R/GA’s global chief creative officer.