Qld agencies escape flood damage, clients more prepared

Qld agencies escape flood damage, clients more prepared

While Queensland is in the grip of another flood disaster the sunshine state’s agencies have been relatively unscathed by the crisis.

B&T Magazine
Posted by B&T Magazine

Creative agency Junior, which is based in QLD’s Fortitude Valley, endured a power outage over the weekend, a leaking roof and subsequent equipment damage.

But Russ Vine, managing director at Junior, told B&T the flood and its impact is nothing compared to the devastating flood which swept through QLD two years ago (pictured).

“In the previous floods we had to implement an actual proper disaster recovery plan,” Vine said.

“Everybody knew somebody who had been inundated, we had members of staff who had been inundated.

“It was a much bigger and more catastrophic event which impacted the agency for a longer period of time.”

Kevin Moreland, managing partner at independent ad agency BCM, agreed that the damage in Brisbane is not on the scale of 2011.

“I did a quick straw poll of staff this morning and there are some isolated and minor cases of flooding. Most seemed to have come through unscathed, which is good news,” Moreland said.

Lesley Edwards, managing director of Ikon Brisbane, said none of the media agency’s staff had been flooded with the most common complaint being power outages.

Edwards’ family however has been touched by the floods with her brother, who lives in North Bundaberg, “greatly affected”.

More than 1000 houses have been flooded in North Bundaberg and residents are being evacuated as the Burnett River continues to rise.

Moreland said BCM had made contact with clients who have distribution and activity in areas that may have been affected.

“So far, thankfully, the impact seems minimal.”

Edwards said clients were more prepared for the flood this year.

“Our main client Subway have had a lot of store closures and damage to their retail shop fronts,” Edwards said.

“They have posted on Facebook and they have been keeping their customers informed and advising their customers of store closures.”

Vine said Junior’s clients were also more prepared and said many businesses were “getting quite used” to flooding.

Meanwhile, Cyclone Oswald forced the cancellation of the annual Australia Day Havaianas Thong Challenge at Queensland’s Mooloolaba beach. For more click here.